SERVICE AREAS

Commercial Litigation
Food Drug & Device Law
Franchise & Distribution
Governmental
Housing Authority Law
Retail

EDUCATION

  • University of Virginia School of Law, J.D., 1998
  • University of Arkansas at Little Rock, B.A., 1995, magna cum laude

BAR ADMISSIONS

  • Texas

COURT ADMISSIONS

  • U.S. Court of Appeals for the Fifth Circuit
  • U.S. District Courts for the Northern, Eastern, Southern and Western Districts of Texas

SUPPORT STAFF

Yvette Squirrell
Legal Administrative Assistant
T: 214.651.2354
E: yvette.squirrell@strasburger.com

Earsa Jackson

Partner

901 Main Street
Suite 6000
Dallas, Texas 75202
T: 214.651.2394
F: 214.659.4156
E: earsa.jackson@strasburger.com

    
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Earsa Jackson serves as the Chair for Strasburger’s Franchise & Distribution team and the Chair of the firm’s Diversity Committee. Earsa structures franchises and assists franchisors with on-going transactional needs.

Earsa also handles litigation matters in the following areas: business and commercial, False Claims Act, business torts, franchise and distribution, trademark infringement, misappropriation of trade secrets, contract disputes and probate.

Earsa has written and spoken extensively on franchise issues and is a former Director of the Litigation and Dispute Resolution Division for the American Bar Association Forum on Franchising.

Earsa is a Certified Franchise Executive.

EXPERIENCE

TRIAL ACCOMPLISHMENTS

  • Defended publically traded company in suit alleging violation of State franchise relationship laws.
  • Defended national grocery store chain in multiple actions alleging violations of consumer protection laws and deceptive trade practices and successfully defeated class certification.
  • Secured dismissal of an action filed in federal court against a large housing authority alleging violations of the False Claims Act.
  • Secured a favorable ruling at trial for client alleging violations of covenant of good faith and fair dealing under California law.
  • Obtained a favorable ruling at trial representing beneficiaries in a will contest.
  • Secured a partial summary judgment for a client defending claim of a False Claims Act violation.
  • Defended national grocery store chain in multiple actions alleging violations of consumer protection laws and deceptive trade practices and successfully defeated class certification.
  • Secured a permanent injunction for a client seeking to restrain an individual for harassment and trespass to business and residence.
  • Resolved by grant of summary judgment a dispute related to a Medicaid HMO in Texas involving a participating hospital agreement.
  • Received a unanimous jury verdict in a case tried in federal court related to agency issues in a commercial transaction.
  • As counsel for a plan administrator under an ERISA benefits plan, obtained injunctive relief related to reimbursement rights under the plan.
  • As counsel for one of the leading hospitality franchisors in the country, was instrumental in obtaining a preliminary injunction in a trademark infringement matter.
  • As counsel for a large company that owns and operates apartment buildings, obtained a number of favorable verdicts in lease disputes.
  • Obtained complete dismissal of action on behalf of local church as well as its regional, state and national body on First Amendment grounds. Successfully defended favorable ruling on appeal.

FALSE CLAIMS ACT EXPERIENCE

  • Successfully defeated an appeal of dismissal of FCA case before the Fifth Circuit after oral argument in 2014.
  • Secured dismissal of FCA case seeking more than $4Billion in alleged damages.
  • Successfully championed Dallas Housing Authority Against False Claims Act Suit
  • Handled discovery issues common in FCA cases.
  • Handled procedural challenges to sufficiency of pleadings.
  • Provided counsel regarding privileges frequently utilized in FCA cases.
  • Utilized experts in FCA cases.
  • Strategized and prepared dispositive motions in FCA cases.
  • Handled issues associated with calculating damages and penalties.
  • Developed settlement strategies and structured settlement of FCA claims.

FRANCHISE MATTERS

  • Assisted franchise system expand internationally.
  • Structured franchise advisory council for large franchise system.
  • Provided counseling on preparation of operations manual to address joint employer implications.
  • Helped large hospital system secure a license to add a national brand restaurant to its food court.
  • Structured numerous franchises and prepared disclosure documents.
  • Negotiated terms of a resale agreement.
  • Negotiated terms of a franchise renewal where franchise system had undergone significant changes since original franchise agreement was executed.
  • Litigated claims related to unlawful terminations under state franchise law.
  • Provided counseling in response to state franchise enforcement action.
  • Litigated claims related to breach of implied covenant of good faith and fair dealing in a franchise transaction.
  • Negotiated numerous settlements related to alleged franchise disclosure violations.
  • Provided counsel to franchisors regarding potential Lanham Act violations and remedies available.
  • Counseled prospective franchisees regarding legal considerations relating to purchase of franchise.
  • Handled seven-store acquisition from a national restaurant chain for multi-unit franchisee.
  • Assisted with license agreement for domestic company expanding internationally.

PROFESSIONAL

  • American Bar Association
  1. Forum on Franchising
  • State Bar of Texas
  1. Business Litigation Section
  • The College of the State Bar of Texas
  1. Member (2007-2017)
  • Dallas Bar Association
  1. Franchise and Distribution Section, Council Member (2004-present)
  • Texas Bar Foundation
  1. Fellow
  • Dallas Bar Foundation
  1. Fellow
  • Dallas Women Lawyers Association
  1. Member
  • Texas Minority Counsel Program
  • The Professional Athlete Franchise Initiative
  1. Charter Member
  • North Texas Women’s Franchise Network
  1. Co-Chair
  • International Franchise Association
  1. Member
  • International Franchise Association Education Foundation – Diversity Institute
  1. Board of Directors (2009-present)
  2. Chairwoman (2015-present)
  • Franchise Business Network
  1. Steering Committee (2003-present)

COMMUNITY

  • Promise House
  1. Board of Directors
  • Dallas Christian Women’s Job Corporation
  1. Board of Directors
  • Dallas Children’s Theatre
  1. Board of Directors
  • Panelist.  Concepts & Strategies from Franchise Experts, Dallas Black Chamber of Commerce 4th Annual State of Black Business (August 2017)
  • Panelist.  Economic Development Workshop, NAACP 108th Annual Convention (July 2017)
  • Expanding Through Franchising, Financial Executive International Retail and Restaurant SIG (April 2017)
  • Annual Franchise and Distribution Law Developments, 39th Annual ABA Forum on Franchising (November 2016)
  • Death by Dangled Carrot – Litigating Financial Performance Representations, IFA Annual Conference (May 2016)
  • Working Together to Bring Diversity to Franchising, Dunkin’ Brands & NAACP Presentation (April 2016)
  • Franchising:  A Business Model that Works, 2015 National Black MBA Association Conference Entrepreneurial Institute (September 2015)
  • Recipe for a Successful Franchise in the Latino Market, Latino Leaders Franchise Summit (September 2015)
  • International Franchising, National Bar Association Annual Convention (July 2015)
  • Legal Aspects of Franchising, Phi Beta Sigma Fraternity Inc. National Convention (July 2015)
  • Franchising 101, Dunkin’ Brands Franchise Webinar (July 2015)
  • Celebrating Leadership: The Power of Women in the Workplace, 11th Annual Greater Dallas Women’s Summit (March 2015)
  • Franchising 101, Dunkin’ Brands Franchise Webinar (March 2015)
  • 2015 New Markets Summit, “Diversity and Buying Power: How Much Money are You Leaving on the Table?”, 55th Annual International Franchise Association Convention (February 2015)
  • Casting a Wider Net: The Rules of the Road to Non-Traditional Venues, 55th Annual International Franchise Association Convention (February 2015)
  • The Best of the Forum on Franchising: The 7 Most Significant Franchise Cases of All Time, American Bar Association Forum on Franchising (February 2015)
  • Recent Case Law Affecting Public Housing Authorities, Big Country Housing Association (November 2014)
  • Franchising: A Model for Business that Works, IFA/NBMBA Opportunities in Franchising Seminar, SMU Cox School of Business (November 2014)
  • Reach New Heights Through Franchising, A Guide For Prospective Franchisors (April 2013)
  • Franchise Defined & Industry Overview, Dallas Franchise Symposium (April 2013)
  • Financial Performance Representations: The Rules and Recent Developments, Dallas Bar Association Franchise & Distribution Law Section (August 2012)
  • Panelist, Franchising – A Model for Business Ownership that Works, Legends World Sports Conference (August 2012)
  • Next Steps to Buying a Franchise, Professional Athlete Franchise Initiative Summit (July 2012)
  • Guest Contributor. “StrengthFinder” – Franchise Brand Protection – Update on Environmental Damage Laws – Using Apple for Law ,Capital Thinking. Podcast, Section 2 (June 2012)
  • Judicial Update, International Franchise Association Annual Legal Symposium (May 2012)
  • What Do Franchise Lawyers Talk About?, IFA Legal Symposium 2012 Recap, 3rd Annual Franchise Legal Series, Franchise Today (May 2012)
  • Reach New Heights Through Franchising: A Guide For Prospective Franchisors, Dallas Franchise Symposium (April 2012)
  • Named a Franchise Legal Player by 1851Franchise.com (2018)
  • Named among Best Lawyers in America – Franchise Law by Best Lawyers (2008-2018)
  • Named among the Top 15 Business Women in Dallas by National Diversity Council (2017)
  • Named among Best Lawyers in Dallas by D Magazine  (2008-2009, 2011, 2016-2017)
  • Named among the International Who’s Who of Business Lawyers in Franchise (2012-2017)
  • Named Texas Super Lawyer by Thomson Reuters (2014-2017)
  • Named among the Most Influential Black Lawyers by Savoy Magazine (2015)
  • Named Legal Eagle by Franchise Times (2009, 2010, 2013)
  • Named Texas Super Lawyers’ Rising Star by Thomson Reuters (2006-2012)
  • Multicultural Leadership Award (2012)
  • Named among the Who’s Who in Black Dallas (2012)
  • Named among Most Powerful and Influential Women in Texas by Texas Diversity magazine (2008)
  • The Patrick E. Higginbotham American Inn of Court, Associate (2005)
  • The Mike Joplin Ambassador Award Fifth Annual Henry W. Strasburger Appreciation Dinner (2005)
  • The Richard Davis Litigation Associate Award First Annual Henry W. Strasburger Appreciation Dinner (2001)

Earsa Jackson serves as the Chair for Strasburger’s Franchise & Distribution team and the Chair of the firm’s Diversity Committee. Earsa structures franchises and assists franchisors with on-going transactional needs.

Earsa also handles litigation matters in the following areas: business and commercial, False Claims Act, business torts, franchise and distribution, trademark infringement, misappropriation of trade secrets, contract disputes and probate.

Earsa has written and spoken extensively on franchise issues and is a former Director of the Litigation and Dispute Resolution Division for the American Bar Association Forum on Franchising.

Earsa is a Certified Franchise Executive.

EXPERIENCE

TRIAL ACCOMPLISHMENTS

  • Defended publically traded company in suit alleging violation of State franchise relationship laws.
  • Defended national grocery store chain in multiple actions alleging violations of consumer protection laws and deceptive trade practices and successfully defeated class certification.
  • Secured dismissal of an action filed in federal court against a large housing authority alleging violations of the False Claims Act.
  • Secured a favorable ruling at trial for client alleging violations of covenant of good faith and fair dealing under California law.
  • Obtained a favorable ruling at trial representing beneficiaries in a will contest.
  • Secured a partial summary judgment for a client defending claim of a False Claims Act violation.
  • Defended national grocery store chain in multiple actions alleging violations of consumer protection laws and deceptive trade practices and successfully defeated class certification.
  • Secured a permanent injunction for a client seeking to restrain an individual for harassment and trespass to business and residence.
  • Resolved by grant of summary judgment a dispute related to a Medicaid HMO in Texas involving a participating hospital agreement.
  • Received a unanimous jury verdict in a case tried in federal court related to agency issues in a commercial transaction.
  • As counsel for a plan administrator under an ERISA benefits plan, obtained injunctive relief related to reimbursement rights under the plan.
  • As counsel for one of the leading hospitality franchisors in the country, was instrumental in obtaining a preliminary injunction in a trademark infringement matter.
  • As counsel for a large company that owns and operates apartment buildings, obtained a number of favorable verdicts in lease disputes.
  • Obtained complete dismissal of action on behalf of local church as well as its regional, state and national body on First Amendment grounds. Successfully defended favorable ruling on appeal.

FALSE CLAIMS ACT EXPERIENCE

  • Successfully defeated an appeal of dismissal of FCA case before the Fifth Circuit after oral argument in 2014.
  • Secured dismissal of FCA case seeking more than $4Billion in alleged damages.
  • Successfully championed Dallas Housing Authority Against False Claims Act Suit
  • Handled discovery issues common in FCA cases.
  • Handled procedural challenges to sufficiency of pleadings.
  • Provided counsel regarding privileges frequently utilized in FCA cases.
  • Utilized experts in FCA cases.
  • Strategized and prepared dispositive motions in FCA cases.
  • Handled issues associated with calculating damages and penalties.
  • Developed settlement strategies and structured settlement of FCA claims.

FRANCHISE MATTERS

  • Assisted franchise system expand internationally.
  • Structured franchise advisory council for large franchise system.
  • Provided counseling on preparation of operations manual to address joint employer implications.
  • Helped large hospital system secure a license to add a national brand restaurant to its food court.
  • Structured numerous franchises and prepared disclosure documents.
  • Negotiated terms of a resale agreement.
  • Negotiated terms of a franchise renewal where franchise system had undergone significant changes since original franchise agreement was executed.
  • Litigated claims related to unlawful terminations under state franchise law.
  • Provided counseling in response to state franchise enforcement action.
  • Litigated claims related to breach of implied covenant of good faith and fair dealing in a franchise transaction.
  • Negotiated numerous settlements related to alleged franchise disclosure violations.
  • Provided counsel to franchisors regarding potential Lanham Act violations and remedies available.
  • Counseled prospective franchisees regarding legal considerations relating to purchase of franchise.
  • Handled seven-store acquisition from a national restaurant chain for multi-unit franchisee.
  • Assisted with license agreement for domestic company expanding internationally.

ORGANIZATIONS

PROFESSIONAL

  • American Bar Association
  1. Forum on Franchising
  • State Bar of Texas
  1. Business Litigation Section
  • The College of the State Bar of Texas
  1. Member (2007-2017)
  • Dallas Bar Association
  1. Franchise and Distribution Section, Council Member (2004-present)
  • Texas Bar Foundation
  1. Fellow
  • Dallas Bar Foundation
  1. Fellow
  • Dallas Women Lawyers Association
  1. Member
  • Texas Minority Counsel Program
  • The Professional Athlete Franchise Initiative
  1. Charter Member
  • North Texas Women’s Franchise Network
  1. Co-Chair
  • International Franchise Association
  1. Member
  • International Franchise Association Education Foundation – Diversity Institute
  1. Board of Directors (2009-present)
  2. Chairwoman (2015-present)
  • Franchise Business Network
  1. Steering Committee (2003-present)

COMMUNITY

  • Promise House
  1. Board of Directors
  • Dallas Christian Women’s Job Corporation
  1. Board of Directors
  • Dallas Children’s Theatre
  1. Board of Directors

PRESENTATIONS

  • Panelist.  Concepts & Strategies from Franchise Experts, Dallas Black Chamber of Commerce 4th Annual State of Black Business (August 2017)
  • Panelist.  Economic Development Workshop, NAACP 108th Annual Convention (July 2017)
  • Expanding Through Franchising, Financial Executive International Retail and Restaurant SIG (April 2017)
  • Annual Franchise and Distribution Law Developments, 39th Annual ABA Forum on Franchising (November 2016)
  • Death by Dangled Carrot – Litigating Financial Performance Representations, IFA Annual Conference (May 2016)
  • Working Together to Bring Diversity to Franchising, Dunkin’ Brands & NAACP Presentation (April 2016)
  • Franchising:  A Business Model that Works, 2015 National Black MBA Association Conference Entrepreneurial Institute (September 2015)
  • Recipe for a Successful Franchise in the Latino Market, Latino Leaders Franchise Summit (September 2015)
  • International Franchising, National Bar Association Annual Convention (July 2015)
  • Legal Aspects of Franchising, Phi Beta Sigma Fraternity Inc. National Convention (July 2015)
  • Franchising 101, Dunkin’ Brands Franchise Webinar (July 2015)
  • Celebrating Leadership: The Power of Women in the Workplace, 11th Annual Greater Dallas Women’s Summit (March 2015)
  • Franchising 101, Dunkin’ Brands Franchise Webinar (March 2015)
  • 2015 New Markets Summit, “Diversity and Buying Power: How Much Money are You Leaving on the Table?”, 55th Annual International Franchise Association Convention (February 2015)
  • Casting a Wider Net: The Rules of the Road to Non-Traditional Venues, 55th Annual International Franchise Association Convention (February 2015)
  • The Best of the Forum on Franchising: The 7 Most Significant Franchise Cases of All Time, American Bar Association Forum on Franchising (February 2015)
  • Recent Case Law Affecting Public Housing Authorities, Big Country Housing Association (November 2014)
  • Franchising: A Model for Business that Works, IFA/NBMBA Opportunities in Franchising Seminar, SMU Cox School of Business (November 2014)
  • Reach New Heights Through Franchising, A Guide For Prospective Franchisors (April 2013)
  • Franchise Defined & Industry Overview, Dallas Franchise Symposium (April 2013)
  • Financial Performance Representations: The Rules and Recent Developments, Dallas Bar Association Franchise & Distribution Law Section (August 2012)
  • Panelist, Franchising – A Model for Business Ownership that Works, Legends World Sports Conference (August 2012)
  • Next Steps to Buying a Franchise, Professional Athlete Franchise Initiative Summit (July 2012)
  • Guest Contributor. “StrengthFinder” – Franchise Brand Protection – Update on Environmental Damage Laws – Using Apple for Law ,Capital Thinking. Podcast, Section 2 (June 2012)
  • Judicial Update, International Franchise Association Annual Legal Symposium (May 2012)
  • What Do Franchise Lawyers Talk About?, IFA Legal Symposium 2012 Recap, 3rd Annual Franchise Legal Series, Franchise Today (May 2012)
  • Reach New Heights Through Franchising: A Guide For Prospective Franchisors, Dallas Franchise Symposium (April 2012)

PUBLICATIONS

MEDIA

HONORS

  • Named a Franchise Legal Player by 1851Franchise.com (2018)
  • Named among Best Lawyers in America – Franchise Law by Best Lawyers (2008-2018)
  • Named among the Top 15 Business Women in Dallas by National Diversity Council (2017)
  • Named among Best Lawyers in Dallas by D Magazine  (2008-2009, 2011, 2016-2017)
  • Named among the International Who’s Who of Business Lawyers in Franchise (2012-2017)
  • Named Texas Super Lawyer by Thomson Reuters (2014-2017)
  • Named among the Most Influential Black Lawyers by Savoy Magazine (2015)
  • Named Legal Eagle by Franchise Times (2009, 2010, 2013)
  • Named Texas Super Lawyers’ Rising Star by Thomson Reuters (2006-2012)
  • Multicultural Leadership Award (2012)
  • Named among the Who’s Who in Black Dallas (2012)
  • Named among Most Powerful and Influential Women in Texas by Texas Diversity magazine (2008)
  • The Patrick E. Higginbotham American Inn of Court, Associate (2005)
  • The Mike Joplin Ambassador Award Fifth Annual Henry W. Strasburger Appreciation Dinner (2005)
  • The Richard Davis Litigation Associate Award First Annual Henry W. Strasburger Appreciation Dinner (2001)
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